Hi, I’m Lara.
I have been working in digital marketing for seven years helping brands grow, and drive revenue. I am a proud marketing geek with a passion for weightlifting and wine. I also believe that as marketers, it is important that we hone our craft and share key learnings with each other. That’s how I learnt in my early days, and I would absolutely love to contribute to the conversation about marketing and its future.
I am keen to hear what your thoughts are too! Drop me a line or comment on any of the blogs posted on this site.
Lara
What’s my pick for the next role in digital marketing? It’s not too hard to see that within large organisations, there is fragmentation between teams. What’s the role that will bridge the gaps?
I don’t feel like many of us in the digital landscape really talk about it too much, that unspoken fear of “keeping up with it all”. Digital is a beautiful, ever-changing industry. And as digital marketers’, we’re the disruptors, the game changers.
Marketing isn’t rocket science, it’s a craft and only a few marketers are nailing it.
Look, I am with you. You will find zero judgement from my end if you have committed one of the cardinal sins listed below. But if you do find yourself feeling a bit sheepish, hopefully this guide will give you the drive to trail blaze new thinking.
Affiliate marketing isn’t really a new concept in the digital space but the opportunity to earn a passive income is still there!